#38 Struggle with Facebook Ads and Mail Chimp lists

I’ve been so convinced by the conversations on the Self Publishing Formula podcasts that I decided to create some experiments of my own.

In he first experiment, I boosted one of my Facebook posts by paying R$3 (US$1) So that and extra 107 people saw the post on top of the 25 people who would have seen it ‘organically’.

Thid encouraged me to experiment more by creating a Facebook As offering one of my short stories for anyone who signed up to my email list. I paid R$35 (US $12) for this ad which was viewed by 1,489 people. I had specifically requested  people in the UK who had ‘liked’ The Girl on the Train, The Night Circus, To Kill a Mocking Bird and Me Before You. Of the people who saw my ad, two people clicked to request the short story, driving up the number of people on my mailing list to the heady heights of 12.

Not wanting to leave these two individuals waiting for their short story, I created an email in Mail Chimp, created a downloadable link for the short story, and pressed send.

The next thing I knew was that I had received an email from Mail Chimp telling me that they had suspended my account for a breach Id their terms. I’m still waiting to hear what that breach was.

During my acceptance speech for the Novel Prize for Literature or the Mann Booker Prize I am going to refer people to this blog post to show the humblingly slow beginnings that self published authors endure.

Meanwhile, I have finished editing my second novel and am keeping up with my word count on the third.

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About M J Dees

M J Dees lives and works in Sao Paulo, Brazil with his wife, daughter and two cats. He has written three novels, Living with Saci will be published in August and the other two will be published later in the year. He is currently writing the fourth. You can sign up for more information on his book launches at http://eepurl.com/cTnAD5
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