#55 Within a week of the book launch

Over the last week I have been busy preparing everything for the launch of my second book this Sunday.

My first task this week was to schedule all the emails which will go out to my mailing list. I do this through Mailchimp and I also had to update my list with the new members I had obtained from the Bookfunnel promotions.

Then I had to create and schedule adverts for Facebook and Amazon.  I am running 16 variations on Facebook and 26 ads on Amazon – same creative but different targeting. My 16 Facebook ads are based around four different creative treatments which includes one video.

I also became eligible to run ads on Bookbub which is a massive resource for independent publishers comprising of a huge list of e-book buyers.

I am hoping that the combination of the adverts and book promotion deals will generate enough sales in the first few days to get Amazon’s algorithm going.

With all this going on I haven’t got round to changing the header image on this website or on Twitter, though I did manage to update my Facebook page.

Needless to say I haven’t got any more writing done on my fourth novel and the completion of the first draft of that is slipping further and further away. But it’ll all be worth it if we have a good launch on Sunday.

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