#89 Dealing with the mistakes of a book launch


I try to learn from every book launch. The lessons I learned from my previous book launches was that my books ad advertising had to be much better targeted in terms of keywords. To solve this I purchased KDP Rocket which analyses Amazon and Google to see what keywords customers type in when they are looking for books.

The software cost almost $100 but I was optimistic that I could recoup the costs from future sales. I spent quite a long time entering keywords into Rocket and then analysing the results. I spent even longer entering the results ito Amazon, Facebook and Bookbub adverts. I also scheduled an ebookbetty email promotion and scheduled different start dates for each so I could work out which was affecting sales the most.

A day after my email had gone out the ebookbetty email went out but I did not get a great result so I wanted to pull my other promotions forward a day. I started the Amazon ads but they only yielded a few results so I tried to pull forward by bookbub ads which I had naively left  as a scheduled campaign with an overall budget rather than an ongoing campaign with a daily budget. The result of this was that the overall budget for all my ads were consumed very quickly n high cost per click ads while yeilding smaller results for book sales which I had also erroneously left at only 99c. This meant I ended up spending hundreds of dollars on ads while only earning a few dollars in sales.

The lessons I have learned I will apply to my next launch and hopefully, sooner or later I will find the magic combination of ad copy and keywords which sell books at a low enough cost per click to make the ads economical. As a result of blowing my budget on the Bookbub ads, I am now having to rely on the free tools of social media to promote the book.

Therefore, I will be hosting a live Q&A session on my Facebook page at 08:00 EST on Saturday 2nd February. Unfortunately this is only 05:00 for folks on the West coast on PST but you can always watch the reply which will be available immediately afterward. The live feed is at a more convenient 13:00 for those in the UK, 14:00 in Europe and any owls in Australia can catch the live feed at midnight. To find the feed simply open my page at https://www.facebook.com/mjdeeswriter/

Whether or not you can listen live, please feel free to send me any questions you might like me to answer either about my current novel, Fred & Leah, or about any of my other novels. Email me at mj@mjdees.com, comment on my facebook page, or send me a Tweet.

Thanks for your support during the launch of Fred & Leah. We made it into the top 65 in the US, the top 11 in Canada and the top 50 in Australia where we were ranked together with some big names of military historical fiction like Wilbur Smith, David Baldacci, Ken Follet, Bernard Cornwell, J M Coetzee and Michael Ondaatje.

The book is still available at the special launch price of $2.99 (or equivalent worldwide) but won’t be for long so get your copy while it’s still cheap.

The book is available here: Buy directly from me, Amazon.com, Amazon.co.uk, Kobo, Google Play, iBooks, Nook via Barnes and Noble and all good online retailers.

Please leave me reviews when you buy the book. I am not a big publisher with a big advertising budget, so these reviews helps the book to be noticed by other readers
Leave a review on Amazon.com
Leave a review on Amazon.co.uk
Leave a review on Good Reads

I am giving away five free signed copies of the print version of the book. To win one of these fantastic prizes, all you have to do is to email me at mj@mjdees.com and tell me where Fred and his platoon were marched from and to on Tuesday, 18th June 1940. The first five people to email me with the correct answer will win a signed copy each. The launch competition closes on Sunday 3rd February.

Also, If you would like me to make a fool of myself trying to read the opening chapter of Fred & Leah then you can see it on YouTube here.




About M J Dees

M J Dees lives and works in Sao Paulo, Brazil with his wife, daughter and two cats. He has written three novels, Living with Saci, The Astonishing Anniversaries of James and David, Part One, and When The Well Runs Dry. He is currently editing the fourth and writing the fifth. You can sign up for more information on his book launches at http://eepurl.com/cTnAD5 and receive a free copy of Living With Saci.
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